CAUSE-DRIVEN

Every 2-3 months, we will highlight a non-profit organization whose cause is close to our hearts. We will design a special line of original merchandise to support this non-profit and donate 100% of sales. Additionally, we will create pop-up merchandise shops to raise money for special causes when the need arises. 

For our launch, we have partnered with HelpUkraine22.org. Launched by a business-school friend of our founder, Mary, HelpUkraine22.org provides direct relief to Ukrainians. Mary visited Poland after the start of the Ukraine-Russia War and brought donated medical supplies and helped to raise money. Now, as the anniversary of the war is coming up, our goal is to work with Brian Mefford at HU22.org and through him, partner with small Ukrainian businesses and utilize their unique talents to bring merchandise to more people. Mary just returned from a trip to Ukraine. More will come in the next few weeks. 

In 2023, we plan to support additional causes, such as LGBTQ+ charities and various social justice organizations. In addition to the sales generated from our special products we create, 2% of net profits will be allocated among the aforementioned organizations.